Legal
Cookie Policy
This policy explains exactly which cookies Amezly uses, why we use them, what data they collect, and how you can control or delete them at any time.
Types of Cookies We Use
Amezly uses four categories of cookies. Essential cookies are always active because the site cannot function without them. All other categories can be disabled using the preference panel on this page or by adjusting your browser settings.
Essential Cookies
Required for the website to function. Cannot be disabled.
Always Active
▶
Essential cookies are strictly necessary for the basic functions of amezly.com — user authentication, session security, CSRF protection, and load balancing. Without these cookies, you cannot log in, access your dashboard, or use any Amezly product. They do not track you for advertising purposes and contain no personally identifiable information beyond a random session token.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| amz_session | Maintains your login session across pages | ||
| amz_csrf | Prevents cross-site request forgery attacks | ||
| amz_auth_token | Keeps you logged in (Remember Me) | ||
| amz_org_id | Identifies your organisation for API requests | ||
| amz_locale | Stores your preferred language (en/hi/bn/ta/te) | ||
| amz_lb | Load balancer routing — keeps requests on same server | ||
| amz_ck_consent | Stores your cookie consent preferences |
Functional Cookies
Remembers your preferences and settings.
Optional
▶
Functional cookies make your experience more personal by remembering choices you've made — like your dashboard layout, notification preferences, chatbot widget position, and timezone. Disabling these cookies will not break the site, but you may need to re-enter your preferences each visit.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| amz_dash_prefs | Dashboard layout and column preferences | ||
| amz_timezone | Your timezone for accurate date/time display | ||
| amz_notif_prefs | In-app notification settings | ||
| amz_widget_pos | Last position of chatbot widget on your site | ||
| amz_tour_done | Remembers whether you've completed product tour | ||
| crisp-client/* | Stores chat session for Crisp support widget | ||
| intercom-id-* | Identifies user for Intercom support chat |
Analytics Cookies
Helps us understand how visitors use the site.
Optional
▶
Analytics cookies help us measure and understand how visitors interact with amezly.com — which pages are popular, where users drop off, how they found us, and what device they're using. This data is aggregated and anonymised — we cannot identify you personally from analytics data. We use this information solely to improve the website and our products.
IP Anonymisation enabled
All analytics tools we use have IP anonymisation enabled. Your full IP address is never stored. Google Analytics data is processed under Standard Contractual Clauses (SCCs) as required by GDPR.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes unique visitors in Google Analytics | ||
| _ga_* | Stores session state for GA4 data streams | ||
| _gid | Identifies session within a 24-hour window | ||
| _gat | Throttles analytics request rate (used once per minute) | ||
| amz_session_id | Tracks page flow in Amezly's own ClickHouse analytics | ||
| amz_ref | Stores referral source for attribution (UTM params) | ||
| ph_* | PostHog product analytics — funnel and feature usage |
Marketing & Targeting Cookies
Used for advertising and retargeting.
Optional
▶
Marketing cookies track your browsing activity across websites to build a profile of your interests. This allows us (and our advertising partners) to show you relevant Amezly ads on other sites — for example, if you visited our pricing page, you may see an Amezly ad on LinkedIn or Google. These cookies are disabled by default on amezly.com. You must actively opt in to enable them.
Disabled by default
Marketing cookies are turned OFF by default. We only load them after you explicitly opt in using the consent panel. If you have not opted in, none of the cookies listed below are active on your device.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Meta Pixel — tracks conversions from Facebook/Instagram ads | ||
| _fbc | Meta — stores Facebook click ID for ad attribution | ||
| li_fat_id | LinkedIn Insight Tag — B2B campaign conversion tracking | ||
| UserMatchHistory | LinkedIn — syncs your ID across LinkedIn ad partners | ||
| _gcl_au | Google Ads — conversion linker for ad click attribution | ||
| IDE | Google DoubleClick — tracks user for remarketing ads |
Third-Party Services & Their Cookies
Some features on amezly.com are powered by third-party services. These services may set their own cookies on your device, governed by their own privacy and cookie policies. We list all active third-party services below along with links to their opt-out pages.
| Service | Category | What It Does on Amezly | Opt-Out |
|---|---|---|---|
| Google Analytics (GA4) | Analytics | Measures page views, sessions, bounce rate, and traffic sources across amezly.com | Opt out → |
| PostHog | Analytics | Product analytics — feature usage tracking, funnel analysis, session recording (anonymised) | Manage in preferences |
| Google Ads / Remarketing | Marketing | Shows Amezly ads to previous visitors on Google Search and Display Network | Opt out → |
| Meta Pixel (Facebook/Instagram) | Marketing | Tracks conversions from Meta ad campaigns and enables Instagram/Facebook retargeting | Opt out → |
| LinkedIn Insight Tag | Marketing | Tracks B2B conversions from LinkedIn campaigns and enables LinkedIn retargeting | Opt out → |
| Razorpay | Functional | Secure payment processing. Razorpay sets cookies to prevent fraud and maintain payment session | Privacy policy → |
| Intercom / Crisp | Functional | Customer support chat widget. Cookies remember your support conversation history | Manage in preferences |
| YouTube (embedded videos) | Functional | Some pages embed YouTube demo videos. YouTube sets cookies to track video views | Google privacy → |
Your Cookie Rights
Under India's Digital Personal Data Protection Act 2023 (DPDPA) and general data privacy best practices, you have the following rights regarding cookies:
Right to Consent
You may accept or reject optional cookies at any time using the preference panel on this page. Only essential cookies are placed without consent, as they are necessary for the site to function.
Right to Withdraw Consent
You can change your cookie preferences at any time by revisiting this page or clicking the cookie icon in the footer. Withdrawing consent does not affect the lawfulness of cookie use before withdrawal.
Right to Delete
You can delete all cookies set by amezly.com through your browser settings at any time. See the Browser Controls section below for step-by-step guides for each major browser.
Right to Information
You have the right to know exactly which cookies we set, what data they contain, how long they last, and what they are used for. This policy provides that complete information — see the cookie tables above.
Right to Opt Out of Marketing
Marketing cookies are disabled by default. If you previously opted in, you can opt out at any time by toggling "Marketing" off in the preference panel and clicking Save Preferences. You can also use platform-level opt-outs via the links in the Third-Party table above.
Browser Cookie Controls
All major browsers let you view, manage, and delete cookies directly. You can also configure your browser to block cookies from specific sites or block all third-party cookies. Note that blocking essential cookies will prevent you from logging in to Amezly.
Google Chrome
Settings → Privacy → Cookies
Mozilla Firefox
Settings → Privacy → Cookies
Safari
Preferences → Privacy → Cookies
Microsoft Edge
Settings → Cookies → Manage
Impact of blocking cookies
Blocking all cookies will prevent you from logging in to your Amezly dashboard and may cause certain features to behave incorrectly. We recommend allowing essential cookies at minimum, and using our preference panel to control optional categories.
Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) signal that informs websites that the user does not wish to be tracked across sites. There is currently no universally agreed standard for how websites should respond to DNT signals.
Amezly's current position: We do not alter our cookie behaviour in response to browser DNT signals because there is no consistent technical standard. However, we honour your preferences set via this Cookie Policy page and the consent panel above, which gives you more granular control than DNT provides.
Global Privacy Control (GPC)
We are actively reviewing support for Global Privacy Control (GPC), a newer privacy signal supported by Firefox and Brave. We intend to honour GPC signals as a valid opt-out of marketing cookies in a future update (target: Q3 2026).
Policy Updates
We update this Cookie Policy when we add or remove cookies, change third-party services, or update our data practices. The "Last updated" date at the top of this page reflects the most recent version.
If we make significant changes — particularly to how we use marketing cookies or which third parties receive data — we will notify you via:
- → A notification banner on amezly.com on your next visit
- → An email to your registered account email address
- → A changelog entry on our Changelog page
Continued use of amezly.com after a policy update constitutes acceptance of the revised policy. If you disagree with any changes, please withdraw your consent using the preference panel and contact us at the address below.
Contact Us About Cookies
If you have questions about our use of cookies, want to exercise your rights, or believe we are using cookies in a manner not described in this policy, please contact us.
Data Protection Contact
We aim to respond to all privacy and cookie-related queries within 72 hours on working days (Monday–Friday, 10 AM–6 PM IST).
📧 Email: privacy@amezly.com
🌐 Website: amezly.com/privacy-policy
📍 Address: Amezly Technologies, Koramangala, Bangalore – 560034, Karnataka, India
⏱️ Response time: Within 72 hours on working days
Read Our Other Legal Policies
Cookie Policy is one part of how we protect your data. Read the full picture.