Definitions

Throughout these Terms, the following words have specific meanings:

Acceptance of Terms

By registering for an Amezly account, clicking "I Agree," accessing the Platform, or using any Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service ("Terms"), our Privacy Policy, and any additional terms or policies incorporated herein by reference.

If you are accepting these Terms on behalf of a company, organisation, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. In such case, "you" and "your" refer to that entity.

These Terms constitute a legally binding agreement between you and Amezly Technologies Private Limited. They supersede all prior agreements, representations, and understandings regarding your use of the Platform.

Eligibility

To use Amezly, you must meet all of the following eligibility requirements:

• Be at least 18 years of age, or the age of majority in your jurisdiction, whichever is higher
• Have the legal capacity to enter into a binding contract under applicable law
• Not be a prohibited person under any applicable export control, sanctions, or anti-money laundering laws
• Use the Platform and Services only for lawful business purposes
• If representing a business entity, be duly authorised to act on its behalf

Amezly reserves the right to refuse service, terminate accounts, and cancel subscriptions at its sole discretion if we believe eligibility requirements are not met.

The Platform is currently offered primarily to businesses and individuals operating in or serving customers in India. Users outside India may access the Platform subject to compliance with their local laws.

Account Registration & Security

You must provide accurate, current, and complete information when creating your account. You agree to promptly update your account information to keep it accurate. Amezly reserves the right to verify any information you provide and to refuse registration or suspend accounts where information appears false, misleading, or incomplete.

You are solely responsible for:

• Maintaining the confidentiality of your login credentials (email address and password)
• All activity that occurs under your account, whether or not authorised by you
• Immediately notifying Amezly at security@amezly.com of any unauthorised access or security breach
• Ensuring that all team members added to your account comply with these Terms

Account Owners may invite team members (sub-users) with defined roles and permissions. The Account Owner is responsible for all actions taken by team members under their account. Team members must individually agree to these Terms. You must remove access for team members who leave your organisation promptly.

Each legal entity may maintain one primary Amezly account. Creating duplicate accounts to circumvent plan limits, free trial periods, or other restrictions is a material breach of these Terms and will result in immediate account termination without refund.

Subscription Plans & Features

Amezly offers the following subscription tiers. Current pricing is displayed on the Pricing page and may be updated from time to time with notice as described in Section 6.

Feature availability within each plan is as described on the Pricing page at the time of your subscription. Amezly may add, modify, or remove features from plans with 30 days' notice. Material downgrades to an existing paid plan mid-term entitle you to a pro-rated refund for the affected period.

Exceeding plan limits (e.g., conversation volume, email sends) may result in service throttling or overage charges. You will be notified before overage charges apply, and you may upgrade your plan to avoid them.

Payment, Billing & Taxes

Subscriptions are billed in advance on a monthly or annual basis, depending on the billing cycle you select at signup. Your billing date is the date on which you first subscribe (or the day after your Trial Period ends, if applicable).

We accept UPI, debit/credit cards (Visa, Mastercard, RuPay), and net banking through our payment processor. For Enterprise plans, we also accept bank transfers with a signed purchase order. All payments must be made in Indian Rupees (INR) unless otherwise agreed in writing.

If a payment fails, Amezly will attempt to re-process it up to three (3) times over seven (7) days. During this period, your account remains active. If payment is not received after three attempts, your account will be downgraded to a read-only state. You will have 14 days to resolve the payment before account suspension.

Amezly may change subscription prices with at least 30 days' written notice to your registered email address. Price increases apply at your next renewal date. If you do not agree to the new price, you may cancel your subscription before the renewal date and receive a pro-rated refund for the unused portion of your current billing period.

Subscription prices exclude Goods and Services Tax (GST). GST at the applicable rate (currently 18% for SaaS services) will be added to all invoices. You are responsible for providing accurate GST registration details (GSTIN) for B2B tax invoices. Amezly is not responsible for any other taxes, levies, or duties you may owe in your jurisdiction.

You may cancel your subscription at any time from the Billing section of your dashboard. Cancellation takes effect at the end of the current billing period — your access continues until that date. Cancellation does not automatically trigger a refund; please refer to our Refund Policy for eligibility.

Certain features (e.g., additional WhatsApp message credits, extra voice minutes, additional team seats) may be purchased as add-ons. Add-on charges are non-refundable once consumed. Unused add-on credits expire at the end of the billing month unless otherwise specified.

Free Trial

Amezly offers a 14-day free trial of the Growth plan to new accounts. The following terms apply:

• Only one free trial per business entity or person. Creating multiple accounts to access multiple trials is prohibited
• No credit card is required to start the trial
• At the end of the trial, your account automatically converts to a read-only Starter state unless you choose a paid plan
• Customer Data collected during the trial is retained for 30 days after trial expiry, giving you time to upgrade and retain your data
• Trial accounts are subject to lower API rate limits and may have certain enterprise features restricted
• Amezly may terminate a trial account at any time, for any reason, without notice or liability

Permitted Use of the Platform

Subject to your compliance with these Terms and payment of applicable fees, Amezly grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform and Services solely for your internal business purposes.

Permitted use includes:

• Deploying the Amezly widget on your owned or operated websites
• Using the dashboard to manage leads, contacts, orders, and campaigns
• Communicating with your End Customers through AI chatbot, voice, WhatsApp, and email
• Accessing the API to integrate Amezly data with your own systems, within API rate limits
• Authorising team members to access your account under their own login credentials
• Exporting your Customer Data at any time via the dashboard export tools

All rights not expressly granted here are reserved by Amezly.

Prohibited Conduct

You agree that you will not, and will not permit others to, use the Platform or Services to:

• Violate any applicable law, regulation, or court order, including India's IT Act 2000, DPDPA 2023, Consumer Protection Act, or TRAI guidelines on commercial communications
• Send unsolicited commercial communications (spam) in violation of applicable law or WhatsApp/Meta/TRAI policies
• Engage in fraud, phishing, identity theft, or misrepresentation
• Process payment card data in a manner that violates PCI-DSS standards

• Reverse-engineer, decompile, or disassemble any part of the Platform
• Attempt to gain unauthorised access to Amezly's systems, networks, or other customers' accounts
• Introduce malware, viruses, or malicious code into the Platform
• Circumvent, disable, or interfere with security features or rate limits
• Scrape, crawl, or harvest data from the Platform using automated tools without written permission
• Use the Platform to benchmark or compete with Amezly in building a competing product

• Use the AI chatbot or voice agent to generate or disseminate content that is defamatory, obscene, hateful, violent, or discriminatory on the basis of race, religion, gender, caste, or other protected characteristics
• Impersonate any person, organisation, or government authority
• Make false medical, financial, or legal claims through the AI output
• Use the Platform to contact minors (under 18) for commercial or marketing purposes

• Resell, sublicense, or white-label the Platform or its output without a separate written Reseller Agreement with Amezly
• Allow third parties to use your account credentials to access the Platform
• Use the Platform on behalf of clients as a "managed service" without Amezly's written consent

Intellectual Property

The Platform, its source code, design, algorithms, AI models, training data, documentation, trademarks ("Amezly," "amezly.com," the Amezly logo), and all content created by Amezly are the exclusive property of Amezly Technologies Private Limited and are protected by applicable intellectual property laws. Nothing in these Terms transfers any ownership rights to you.

You retain all intellectual property rights in your Customer Data, your business content, and your brand assets uploaded to the Platform. By using the Platform, you grant Amezly a limited, worldwide, royalty-free licence to use, process, and display your content solely to the extent necessary to provide the Services to you.

If you provide feedback, suggestions, or ideas about the Platform ("Feedback"), you grant Amezly an irrevocable, worldwide, royalty-free licence to use that Feedback without restriction or compensation. We are not obligated to implement any Feedback.

Content generated by Amezly's AI (chatbot responses, email copy, voice scripts) does not vest any copyright in Amezly. You may use AI-generated output for your business purposes, subject to the restrictions in Section 13 (AI Disclaimer).

The Platform incorporates certain open-source software components. A list of third-party licences is maintained in our documentation. Nothing in these Terms restricts your rights under applicable open-source licences.

Your Content & Data

You own your Customer Data. Amezly does not claim ownership of any data, content, or information you submit or collect through the Platform.

You are solely responsible for:

• Ensuring you have all necessary rights, consents, and permissions to upload and process Customer Data through the Platform
• Obtaining valid consent from your End Customers for marketing communications, as required by DPDPA and TRAI regulations
• The accuracy and legality of all content you create or configure within the Platform, including chatbot scripts, email templates, and product catalogues
• Complying with all applicable data protection and consumer communication laws in your jurisdiction

You may export your Customer Data in CSV format at any time from the dashboard — at no additional charge. Amezly will retain your data for 90 days after account termination, during which you may request an export. After 90 days, data is permanently deleted per our Data Deletion Policy.

Amezly will not use your Customer Data to train its AI models or the AI models of any third party. AI training is conducted solely on Amezly's proprietary datasets and publicly available information, unless you have explicitly opted in to a model improvement programme in writing.

Data Processing & Privacy

Amezly processes your Customer Data as a Data Processor on your behalf, and you act as the Data Fiduciary with respect to your End Customers, as defined under India's Digital Personal Data Protection Act, 2023 (DPDPA).

By accepting these Terms, you also enter into Amezly's Data Processing Agreement (DPA), which is incorporated by reference. The DPA governs the processing of personal data and sets out obligations consistent with DPDPA 2023 requirements.

Amezly engages certain third-party sub-processors to deliver the Services, including OpenRouter (AI model inference), MSG91 (WhatsApp/SMS), Vobiz (telephony), and cloud infrastructure providers. A current list of sub-processors is maintained in our Privacy Policy. We will notify you of material changes to our sub-processor list with 14 days' notice.

Customer Data is stored and processed on servers located in India. Amezly does not transfer Customer Data outside India except as strictly necessary to deliver specific services (e.g., AI model inference via OpenRouter, which may involve processing on international infrastructure). All such transfers are governed by appropriate contractual safeguards.

Amezly implements industry-standard technical and organisational measures to protect Customer Data, including encryption in transit (TLS 1.3) and at rest (AES-256), access controls, audit logging, and regular security assessments. Details are in our Privacy Policy.

If your End Customer exercises their rights under DPDPA (access, correction, erasure, grievance), you are responsible for responding. Where technically feasible, Amezly will assist you in fulfilling such requests. Submit a support ticket to trigger a data subject rights workflow.

AI & Automated Output Disclaimer

The AI features within Amezly (chatbot responses, AI email copy, voice scripts) are powered by large language models (LLMs) provided by third parties (currently Llama via OpenRouter). These models may:

• Generate responses that are factually incorrect, incomplete, or outdated
• Produce content that is inappropriate or offensive in certain contexts
• Fail to understand nuanced regional, cultural, or linguistic contexts correctly
• Perform differently across languages — Hindi and English are best supported; other languages may have lower accuracy

You are responsible for reviewing, configuring, and supervising AI-generated content deployed to your End Customers. You must not deploy AI agents that:

• Provide medical diagnosis or prescribe medication
• Provide legal advice or create legally binding commitments on behalf of a professional
• Handle crisis situations (e.g., suicide risk, domestic violence) without appropriate escalation to human professionals
• Operate in regulated financial advisory roles without appropriate SEBI or RBI authorisation

Amezly maintains content filters on AI outputs. However, no content moderation system is perfect. You agree to report any harmful, illegal, or clearly incorrect AI output to trust@amezly.com, and Amezly will investigate and address it promptly.

WhatsApp & SMS Communication Services

Amezly provides WhatsApp Business API access via MSG91, an authorised Meta Business Solution Provider. Use of WhatsApp and SMS features through Amezly is subject to:

• Meta's WhatsApp Business Policy and Terms of Service
• TRAI Commercial Communication Regulations (Telecom Commercial Communications Customer Preference Regulations, 2018)
• MSG91's Terms of Service
• India's DPDPA 2023 requirements for consent in marketing communications

You must obtain explicit opt-in consent from your End Customers before sending them marketing or promotional messages via WhatsApp or SMS. Transactional messages (order confirmations, appointment reminders, OTPs) may be sent without prior marketing consent but must comply with TRAI guidelines.

WhatsApp Business API requires that all outbound message templates be pre-approved by Meta. Amezly will assist you in submitting templates, but you are responsible for ensuring template content complies with Meta's policies. Rejected templates are non-refundable for any submission fees paid to Meta.

WhatsApp Business API imposes tiered daily messaging limits based on account quality rating. Amezly will notify you when you approach your limit. Violations of Meta's messaging policies (e.g., high block rates, spam reports) may result in your WhatsApp number being restricted by Meta — a consequence outside Amezly's control.

WhatsApp charges per conversation (not per message) under Meta's pricing model. These costs are passed through to you at the rates published in your account's Billing section. Amezly adds no markup to Meta's per-conversation charges.

Voice AI Services

Voice AI services are provided via Amezly's integration with Vobiz telephony infrastructure. Use of voice services is subject to these additional terms:

All calls handled by the Amezly Voice AI Agent are recorded and transcribed. You must disclose to your End Customers at the start of each call that the call is being recorded. Amezly's default call opening includes this disclosure. Disabling or modifying the recording disclosure statement is prohibited.

Outbound calling campaigns must comply with TRAI's Do Not Disturb (DND) regulations and the National Do Not Call Registry. You are responsible for scrubbing your outbound calling lists against DND registries before initiating campaigns. Amezly provides tools to assist with DND scrubbing but does not guarantee DND list currency.

The Amezly Voice AI is not a substitute for emergency services. If an End Customer indicates an emergency, the AI is configured to provide the relevant emergency number (112 in India) and escalate to a human. You must not configure the AI to handle emergency situations without human oversight.